Behavioral analytics in real time – ITMAGINATION shows the new potential of Behaviolytics® at Finovate Europe
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Behavioral analytics in real time – ITMAGINATION shows the new potential of Behaviolytics® at Finovate Europe

A product is most appealing to a customer when they really need it, and when it suits them. To get through to the consumer with your offer just at that moment, through a channel that suits him or her the most is the secret of effective sales today. At FinovateEurope in London, ITMAGINATION is going to showcase a platform based on its proprietary engine Behaviolytics® (online CRM class system), which performs real-time analysis of consumer’s activity and daily needs. Applications MyTravel and MyHome available on the platform perform predictive analysis and provide the customer with the right contents at the right time: Next Best Action (NBA) and Next Best Offer (NBO) and suggest a financing method customized for the user.

According to TechCrunch, a modern person uses an average of 9 mobile applications a day and 30 per month. To complete online shopping we often have to click through several digital platforms, changing the channel from web to mobile and vice versa. This is true for both simple operations and complex processes involving the management of customer’s needs and plans.

What if you could organize a trip you are planning, say to London, with just one application in just a few taps? From buying air tickets, to booking a hotel in customer’s preferred standard, to planning free time – for example by suggesting the programme of a local opera or theatre? All this on a budget that is within the customer’s capacity and using information the application holds about his or her individual preferences, lifestyle, interests and hobbies. What if the application could also suggest the best way for the customer to finance such a trip? Or products needed to renovate their apartment, which they can buy using their credit card limit or on higher purchase through a mobile app, right there in the store? Today, such options are no longer a consumer’s far-off dream about the comfort of everyday finance, but they are absolutely achievable through the use of behavioral analytics tools cooperating with banking systems.

ITMAGINATION is one of the 65 innovators from Europe specializing in technologies for the financial industry to showcase a demo of their newest solutions at FinovateEurope 2019 on 12-14 February in London. Mobile apps MyTravel and MyHome work based on Behaviolytics® – a proprietary real time behavioral data analytics system which forecasts consumer behaviour here and now.

With Behaviolytics®, MyTravel and MyHome apps can analyze user’s needs and suggest the Next Best Action. For example, if a consumer regularly pays the bills by the fifth day of the month, and on the second day of the month they initiate a transaction to buy a watch for the entire amount available in their account, the mobile app will send them a reminder about their upcoming liabilities. In the long term, addressing customer’s individual needs like that and taking care of them will increase customer satisfaction and loyalty to the bank as their guide to personal finance.

Real-time consumer behavior analysis also enables banks and other financial institutions to prepare the Next Best Offer, matched to the real, current and individual needs of the customer. This, on the other hand, responds to the ever-growing demands and expectations of the consumer, and provides financial institutions with improved efficiency and profitability of sales.

At FinovateEurope 2019 in London, ITMAGINATION team will be represented by Adam J. Kępa, VP, Head of Growth, Helena Karaplios, Head of International Markets and Mateusz Młynarczyk, Software Division Director. Presentation by ITMAGINATION will open the second day of FinovateEurope on Wednesday, 13 February at 9:15 am.

FinovateEurope is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in London, the event offers an insight-packed glimpse into the future of money via a fast-paced, intimate, and unique format. The event is organized by The Finovate Group. For more information on the event or to view videos of previous demo, please visit

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