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It’s time for micro-personalization of the offer in banks
Quick decision on granting credit, assistance in planning expenses, individual promotions and discounts offered during a visit in a shopping mall - such a micro-personalization can be provided by behavioral analytics, using big data and AI. Adam Kępa, Head of Growth, talks on the newest innovations on gb.pl – the „Gazeta Bankowa” Polish monthly website.
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Gazeta Bankowa